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FIFA's plan to merge private investments into its competitions, including the World Cup, has faced widespread opposition from European and continental football associations. The Union of European Football Associations (UEFA) announced threats to boycott upcoming matches if the project continues, which threatens to undermine the significance and continuity of the World Cup. FIFA has launched a new company called "FIFA Forward Enterprise" to manage commercial rights, opening the door to private sector investors, which has raised concerns about potential financial impacts on decision-making, tournament expansion, and possibly changing the tournament's format to be held every two years instead of four. Despite escalating criticisms, FIFA defends its plan by stating that it aims to increase commercial opportunities for associations, and that it has no intention of selling football or affecting its spirit. However, UEFA insists that football belongs to the fans and is not for sale. Europe, although representing only 26% of FIFA members, remains a powerful influence due to the dominance of European national teams and clubs in rankings and major tournaments.
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