MBC Group reports H1 2026 results
MBC Group announced its financial results for the first half of 2026, recording revenues of 2.3 billion Saudi Riyals with a net loss of 34 million Riyals. This decline is attributed to a slowdown in advertising demand and the expiration of major contracts. Nevertheless, the MBC Shahid platform achieved strong growth, generating revenues of 825.5 million Riyals, an increase of 18.5%, and a net profit of 54.2 million Riyals, with expectations of reaching full profitability before the end of 2026. At the same time, revenues from the broadcasting and advertising sector fell by 32.7%, but it still remains the largest source of income for the group. The performance continues to focus on diversifying content and entertaining productions, with ongoing growth in subscription-based video services and increased engagement with dramas and entertainment programs, despite geopolitical challenges and their impact on the advertising market.
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