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New prospects for travel industry
The tourism and travel sector in Bahrain is experiencing a crucial transitional phase that calls for rethinking professional concepts and moving beyond traditional methods. The focus is on digital transformation and training to develop a skilled national workforce capable of managing smart marketing and destinations using artificial intelligence technologies. A proposal has been made to establish a national smart incubator in collaboration with the private sector to enhance workforce skills and transform offices into consultative institutions that integrate digital solutions. The goal is to improve competitiveness, attract tourists—especially from Central and Eastern Asian markets—and strengthen the national economy.
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