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The article emphasizes the importance of setting effective goals within organizations, highlighting that pre-packaged and ready-made objectives often do not accurately reflect the directions and aspirations of management. This can hinder the achievement of desired outcomes. It clarifies that involving departments in formulating their goals related to their vision and strategy enhances commitment and effectiveness in implementation. The article also points out that management-by-objectives tools require clarity and should not rely on canned goals to ensure better results. It stresses the significance of interaction and participation in goal-setting to achieve institutional success.
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