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The article discusses the development of the creative economy sector, also known as the "Orange Economy," across the Gulf countries. It focuses on how cultural and artistic industries—ranging from cinema and music to electronic games and design—have become an emerging and self-sustaining economic sector. Data indicates that this sector accounts for approximately 3.1% of the global gross domestic product (GDP) and generates around 50 million jobs, with creative services exports increasing by 29% between 2017 and 2022. The UAE leads the Gulf region in creative trade and investment, experiencing significant growth in exports of creative goods and services. Meanwhile, Saudi Arabia, Qatar, Oman, and Bahrain are actively working to strengthen their presence in this sector through investments and infrastructure development. The Gulf region is aiming to diversify its economy away from oil dependence by investing in culture, entertainment, and creativity.
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