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The article discusses the future of traditional media in light of the rapid expansion of social media platforms. Experts affirm that traditional media will not disappear but will undergo a reorganization, emphasizing the importance of combining conventional professionalism with modern digital tools to ensure continued credibility and influence. The article also addresses the challenges faced by modern journalism, such as combating fake news, the fast spread of information, and the need to maintain credibility despite the pressures of speed. Additionally, it highlights the media's role in crisis management without inciting panic. The article underlines the necessity of developing journalists' skills, particularly in digital content creation, fact-checking, and utilizing artificial intelligence tools, to keep pace with digital transformation and to strengthen trust and credibility in media institutions.
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