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The article focused on the launch of the ONE app by Bank Salama, featuring an AI-powered Employee Helper. This tool aims to enhance the user experience by providing instant and accurate responses to inquiries about the app's products and services. The service is available through the ChatGPT platform and operates around the clock, with the goal of reducing reliance on traditional support channels and promoting self-service solutions. Plans are in place to develop its capabilities further in the future to integrate it with other communication channels such as WhatsApp and social media platforms. This development reflects the bank's direction toward digital innovation and delivering more interactive and user-friendly experiences in the banking sector.
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