Dynamic real estate pricing models evolving
The article discusses the significant transformation taking place in the real estate market in Saudi Arabia through the adoption of artificial intelligence technologies and digital platforms. New marketing models have been introduced, such as time-based dynamic pricing and virtual tours, aimed at attracting consumers and enhancing their digital experience. Data also shows that about 70% of property searches begin via mobile phones, with an increasing reliance on interactive sales technologies. This reflects a trend toward transparency and innovation in a market valued at billions of riyals annually.
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