Gulf media success depends on audience impact
The article discusses the step taken by the Public Service Broadcasting Corporation of the Gulf Cooperation Council to make the "Drob Areeka" program available on Kuwait Airways flights starting from September 7, 2026. The aim is to expand the reach of Gulf content and strengthen the presence of Gulf media productions among audiences. Sheikh Mubarak Fahad Al-Jaber Al-Sabah confirmed that this initiative seeks to deliver Gulf content to a broader audience both within and outside the region, with a focus on content quality and variety across different platforms. It is part of a future plan to expand collaborations with other Gulf airlines. This move is considered part of the corporation's efforts to enhance Gulf identity and media creativity, as well as to broaden the influence of Gulf content on consumers.
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