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stc Bahrain launches Bayaan contact center
stc Bahrain has announced the launch of its first advanced and integrated contact center in the kingdom, named "Bayan," during the "LEAP 2026" tech conference, with an investment of nearly two million Saudi riyals. The center aims to enhance the customer experience by integrating intelligent voice and digital agents, providing instant support in Arabic around the clock, with advanced capabilities to understand local Gulf dialects. Bayan employs state-of-the-art technologies to handle up to 70% of routine customer interactions and reduce response times by 30%, while complying with data protection laws. It is expected to undergo pilot testing in the last quarter of 2026 and be fully deployed in 2027. This reflects the company's commitment to innovation and to strengthening customer service in the kingdom as part of its digital transformation journey.
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