Snickers offers ChatGPT virtual treat to fix hallucinations
Snickers has launched a marketing campaign based on artificial intelligence by introducing a virtual chocolate bar called "Hungr.AI." This virtual treat is used to improve AI responses and reduce errors, especially when chatbots like ChatGPT experience hallucinations or strange behaviors. The campaign allows users in the United States to give a "virtual chocolate" to the robots for review and better re-answering, aiming to promote playful communication and reinforce the slogan "You're Not You When You're Hungry." It demonstrates how offering a symbolic reward to AI can help enhance its performance, while also noting that the technology still relies on instructions to modulate the robot's behavior.
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