Top 50 Football Brands Hit $27.7B
The report stated that the combined value of the top 50 football brands has reached $27.7 billion. Real Madrid continues to top the ranking as the most valuable brand, worth $2.8 billion. Meanwhile, the overall corporate value of clubs has increased significantly, reaching $92.5 billion. The Royal Club generated revenues of 1.4 billion euros during the 2025-2026 season, supported by nearly full stadium operation and successful commercial efforts, despite not winning any domestic titles for the second consecutive season. Barcelona ranks second with a value of $2.3 billion, while Arsenal has seen a notable rise in its valuation to $1.7 billion. Additionally, the values of Bayern Munich and Paris Saint-Germain have also risen among the top five. The report also highlighted a decline in the rankings of major English clubs, with Manchester United and Liverpool dropping in the standings, while Real Madrid maintained its position as the strongest global brand. Arsenal outperformed Manchester United in the brand strength index.
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