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The article discusses the phenomenon of declining iPhone prices in Japan compared to other markets, as Japan has become one of the cheapest markets to purchase the latest iPhone models, especially by taking advantage of the weak Japanese yen and tax exemptions for tourists. The weakness of the Japanese currency over the past years has helped keep mobile phone prices low, despite the yen's decline, with Apple only raising prices in July 2026 by between 8% and 11%. Japan still remains among the more affordable markets despite the recent price increases, thanks to Apple's strategies and the convenience of tax-free shopping, which saves buyers between 10% and 25%, especially tourists. This reflects the economic impact of the weak currency on the pricing of technology products.
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