Apple launches iPhone 18 series with updated prices
Apple has officially unveiled its new smartphone series, the iPhone 18 and iPhone 18 Pro, featuring a design that preserves the classic look with an upgraded rear glass and stylish new colors including dark black, silver, icy blue, and burgundy. This series focuses on transforming the phone into a comprehensive AI platform by integrating Apple Intelligence technologies and AI models that operate directly on the device. It also includes updates to the Siri voice assistant, which now supports AI-enhanced text and voice interactions and can interface with over 300,000 third-party applications, such as WhatsApp and Audible. Pre-orders will begin on Saturday, with devices starting to be shipped in markets on September 18. Prices start from $1,199 for the Pro model and $1,299 for the Max. Additionally, reports indicate that production of Apple’s first foldable iPhone, the iPhone Ultra, remains limited to just a few hundred units per day, amid expectations that Apple will announce this model at its upcoming conference.
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