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Abu Dhabi Book Fair Launches at 8 PM
The article highlights the launch of the "8 PM" initiative as part of the Abu Dhabi International Book Fair's 35th edition, which will be held from September 13 to 18, 2026. The initiative aims to make the eighth evening hour a fixed marker for announcing important publications and projects, thereby enhancing audience engagement and encouraging media to follow cultural productions. This is achieved by establishing a symbolic habit and connection that links the audience to the fair, turning every release into a highly anticipated event. This step comes within the framework of the fair's strategy to strengthen its role as an active cultural platform, with a focus on expanding the presence of the Arabic language and increasing interaction with cultural and knowledge projects.
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