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Arabian Travel Market Launches in Dubai
The activities of "Arab Travel Market 2026" kicked off in Dubai, attended by Bahraini Minister of Tourism Fatima Jaffar Al Sirrifi and a number of senior officials, with participation from over 180 exhibitors from 30 countries. The exhibition focuses on the future of the travel and tourism industry until 2040, discussing upcoming transformations such as artificial intelligence, digital transformation, and sustainability, which will reshape the traveler experience. The event also features the launch of "Travel Tech" for the first time, a tech platform dedicated to the latest innovations in tourism technology. It includes dialogue sessions bringing together tech leaders and experts to discuss the industry's future, with an emphasis on innovation and technology to achieve smarter and more sustainable travel.
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