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The article discusses how the rapid transformation of artificial intelligence technologies and social media platforms is forcing journalism colleges in the United Arab Emirates to update their curricula to keep pace with market and audience expectations. Currently, 88.9% of the population uses social media as a primary source of information, and 99% are connected to the internet. It emphasizes the importance of combining traditional skills such as storytelling and critical thinking with modern digital skills like content production across multiple platforms, while also emphasizing the significance of professional ethics. Furthermore, studies highlight the importance of collaboration with industry sectors to ensure students are prepared for the evolving job market. There is an acknowledgment that technology, including artificial intelligence, serves as an additional tool rather than a replacement for core skills, and maintaining professional ethics amid rapid technological changes remains essential.
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