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The article discusses the role of Gulf media in building awareness and solidarity in the region over the past 45 years. Jassim Albadawi emphasized that media has become an essential partner in shaping thought and safeguarding communities, especially with the digital transformations and artificial intelligence technologies that impose greater responsibility on media organizations. He pointed out that the joint media strategy for the Gulf Cooperation Council (GCC) for 2023-2030 aims to develop Gulf content, enhance ethical awareness, and build an influential media discourse capable of countering misinformation. It also highlights that media readiness is an integral part of the national security system to confront disinformation campaigns and negative influences. Furthermore, he clarified that the region faces an urgent need to develop shared Gulf mechanisms for monitoring information and combatting rumors, while strengthening communication with the international audience.
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