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أخبار الخليج
Noor Al-Jaziri to participate
The article focused on Dubai's efforts to enhance its tourism sector by improving the visitor experience and measuring success comprehensively beyond just the number of visitors. Nour Al-Jaziri explained that the most important indicators today include length of stay, repeat visits, tourist spending, and the quality of the experience from the moment of arrival until departure, emphasizing the importance of offering an integrated tourism experience that includes ease of access, services, and events. She also reviewed future initiatives and development strategies, along with opportunities for cooperation and tourism integration among Gulf countries, especially in the face of growing competition. The goal is to make the region a more diverse and attractive tourist destination that encourages visitors to return, while continuing to expand luxury and hospitality experiences and solidify Dubai’s position as a leading global destination.
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