Saudi Crown Prince unveils first SIR cars
Crown Prince Mohammed bin Salman of Saudi Arabia has launched the country's first domestically produced car company, "SIR," with the debut of the "ExoBot" vehicle, marking the beginning of a local automotive manufacturing project in the Kingdom. The cars are designed and manufactured within Saudi Arabia, starting with a sedan and four-wheel drive model in the initial phase. There are plans to release seven different models over the next five years, aiming to contribute more than 30 billion riyals to the GDP and improve the trade balance by approximately 80 billion riyals by 2034. The project's goals are to develop an advanced industrial ecosystem, increase local content, create job opportunities, and strengthen the capabilities of the Saudi industrial sector in alignment with the national economic diversification plan.
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