أخبار الخليج
أخبار الخليج
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The Kingdom of Bahrain hosted the 11th Gulf Customer Experience Conference, which aims to transform the culture of customer experience management from isolated initiatives into a comprehensive organizational practice. The conference events focused on the importance of digital transformation and the development of government services, with participation from experts from Bahrain and around the world. Among them was Mohammed Ali Al-Qaida, who shared his expertise in measuring and developing government service centers, and Greg Melia from the Customer Experience Professionals Association (CXPA), who discussed the impact of artificial intelligence and data on the field. The study highlights that 88% of executives expect increased demand for personalized experiences that meet customer needs, prompting organizations to rethink the design and management of customer experiences, with an emphasis on strengthening a unified organizational culture to enhance competitive performance.
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