WhatsApp Adds Fees for Business Messages in Selected Countries
Meta has announced that starting October 1st, it will begin charging fees for messages sent by businesses through the WhatsApp Business Platform/API after the first 1,000 free messages per month per number are exhausted. The fees will vary depending on the recipient's country, reaching approximately 3.4 fils per message in Bahrain after exceeding the free quota, with costs reaching around 34.3 Bahraini dinars for 10,000 paid messages. The change aims to adopt a model based on the type of commercial messages and the recipient’s country, while the regular WhatsApp Business application remains free of charge. This update is part of Meta’s strategy to increase revenue from business services on the platform.
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