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The article discusses Dubai Media Incorporated's participation in Mipcom 2026 in the French city of Cannes, where it achieved strategic results, including signing an agreement to expand its global channel distribution, reaching up to 450,000 hotel rooms in 12,000 hotels worldwide. The institution also showcased the latest artificial intelligence technologies in media content production, aimed at developing production processes and improving operational efficiency. Through these initiatives, Dubai Media seeks to strengthen its international presence and develop a flexible media system based on innovation and modern technologies, with an emphasis on keeping pace with shifts in the media market and meeting the aspirations of a global audience.
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