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Data Authority Calls for Explicit Consent for Marketing
The article focused on the Personal Data Protection Authority in Bahrain, emphasizing the importance of obtaining explicit and clear consent from data owners before using their information for direct marketing, whether via phone, email, text messages, or digital platforms. It also highlighted the significance of enabling individuals to object to the processing of their data and to stop receiving marketing offers, in accordance with legal procedures that protect privacy rights and prevent misuse. The authority stresses the need for companies to review their internal policies and procedures to ensure compliance with Data Protection Law No. (30) of 2018.
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