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البلاد
Whynow Completes EMP Deal
The British group Whynow announced that it has completed its acquisition of E.M.P Merchandising from Warner Music Group, expanding its presence in Europe and establishing a specialist commerce platform for music and art. EMP serves fans of music, film and video games in 18 countries, with annual revenues exceeding €150 million. Mumtalakat, an investor in Whynow, played a pivotal role in securing financing and operating partners. The group plans to strengthen EMP’s ties with artists, expand its range of exclusive products and explore opportunities in Bahrain and the Gulf.
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