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Sara Ahmed Buhejji, Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority, affirmed that resilience, innovation and stronger international partnerships build confidence in the exhibitions and conferences sector and create opportunities for its sustainable growth. She made the remarks during a panel discussion at the 93rd UFI Global Congress, held at the Bahrain International Exhibition Centre. She emphasized the importance of operational readiness, investment in infrastructure and public-private sector cooperation. She noted that the sector promotes trade and investment and supports tourism, hospitality, aviation and transport, stressing that events should be assessed according to their long-term economic impact.
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