12 Hrs
Source:
البلاد
Agility and innovation drive growth
Sarah Ahmed Buhejji, CEO of the Bahrain Tourism and Exhibitions Authority, affirmed that flexibility, innovation, cooperation and international partnerships are essential to strengthening confidence and sustaining growth in the exhibitions and conferences sector. She made the remarks during a session at the 93rd UFI Global Congress, hosted by Bahrain. She stressed the importance of operational readiness, effective communication, investment in infrastructure, and public-private partnerships. She noted that the sector supports trade and investment, as well as tourism, hospitality, aviation and transport, and called for events to be judged by their economic impact and long-term added value.
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