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Psychiatry consultant Dr. Haya Al Nuaimi said that “brain rot” is a colloquial cultural expression, not a medical diagnosis. It is used to describe mental fog and fatigue associated with excessive consumption of fast-paced, superficial content. She warned that watching large amounts of short-form videos may weaken attention, working memory, impulse control, and planning, while increasing cognitive load. It may also make reading, studying, and other slower-paced tasks less appealing. She added that excessive use of digital platforms has also been linked to poorer academic performance, sleep problems, weaker social relationships, and higher levels of anxiety and depression.
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