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البلاد
Study Fuels Creativity
Screenwriter and producer Medhat El Adl said during a seminar at the opening of the 47th Cairo International Film Festival that creativity depends not on talent alone, but also on culture, broad reading and continual study, as well as an understanding of human characters and how to speak to different audiences. He revealed that his brother, Sami El Adl, initially refused to produce *Saidi in the American University*, so Medhat founded El Adl Group to make the film. The university also refused to allow filming on its campus. He explained that the film, which cost less than one million pounds, earned more than 20 million. He attributed its success to the timing of its release and audiences’ eagerness for a new generation and a new kind of cinema.
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