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أخبار الخليج
Hajj in the influencer era
The article discusses the phenomena and challenges of the Hajj season after its completion. A noticeable trend has been the rise of entertainment aspects and exaggeration in services provided within Hajj campaigns. There has also been an increasing presence of influencers and bloggers in coverage of the pilgrimages, which has raised questions about the impact of content creation on the spirituality and sanctity of the pilgrimage. Additionally, it highlights opinions from experts and specialists regarding rising costs, intense competition, and the necessity of balancing the provision of appropriate services with preserving the spiritual essence of Hajj. The importance of respecting pilgrims’ privacy and avoiding excessive photography and documentation is also emphasized.
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