FIFA earns 2.8B from trademarks in 2026
Based on the title of the article, the news discusses the joint organization of the 2026 World Cup by the United States, Canada, and Mexico, with expectations that it will be the largest in the tournament's history in terms of attendance, participation, and revenue. The 2026 edition is expected to feature around 48 teams and will run for 40 days, with record sponsorship revenues exceeding $2.8 billion. This solidifies the event's position as a global sports, cultural, and commercial platform.
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