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The article discusses the future of tourism in Saudi Arabia within Vision 2030, emphasizing that the transformation is not limited to building more hotels but focuses on providing unique human and cultural experiences that meet travelers' expectations. It highlights the diversity of Saudi destinations—from Al-Ula to Riyadh, Jeddah, and Asir—along with a focus on developing tourism experiences that reflect local identity and deliver true well-being based on feelings and privacy. It also underscores the importance of investing in local competencies and utilizing technology to enhance the guest experience, with expectations of increased visitor numbers and improved experiences during upcoming major events such as Expo 2030 and the World Cup.
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