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During the halftime break of the 2026 World Cup final in New Jersey, an extraordinary artistic performance took place featuring global stars such as Shakira, Madonna, BTS, Justin Bieber, Post Malone, and Jennifer Hudson, led by Tom Cruise. The participants did not receive fixed payments; instead, the organizers covered the costs of production and logistics, while the artists benefitted from increased fame and global exposure. This, in turn, boosts their income sources through sales and live broadcasts. This approach aims to encourage artists to participate voluntarily in exchange for the opportunity to appear on a worldwide platform and expand their digital popularity—an arrangement familiar to artists from previous tournaments.
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