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مجلة سيدتي
Egyptian cinema revenue withholding causes debate
Egyptian cinema has recently been the subject of controversy following the announcement that box office earnings are no longer being publicly released, leading to a lack of transparency regarding the popularity and audience response to films. This crisis arose after distributor Mahmoud Dofraoui decided to stop sharing daily revenue data that he had been publishing for years, in addition to the platform "Film Yard" ceasing to publish its earnings since July 13th. As a result, there is now complete ambiguity surrounding current box office figures. Amid this silence, the public is eagerly awaiting the results of the film "Khalik Balak Min Nafsik," which stars Yasmine Abdel Aziz and Ahmed El Sakka. Although its official numbers have not been published, the production company has indicated a huge audience turnout. Meanwhile, the stars are publicly clashing over who is leading in ticket sales. The cinema industry chamber is moving towards launching an official, verified platform for listing box office revenues, aiming to prevent manipulation and ensure transparency in future data.
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