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Ahmed Ghazi mimics Zahra in campaign
The article reveals an unconventional promotional campaign carried out by artist Ahmed Ghazi to promote the film "Mahmoud ElTani." He changed the content of his social media accounts and posted pictures of a character named Kozbara instead of his own, aiming to spark controversy and excitement around the movie. This step is part of an innovative promotional strategy that focuses on role impersonation, reflecting the idea that Ghazi embodies Kozbara within the film's storyline. This tactic deepens audience curiosity and creates a buzz before the movie's release in theaters, scheduled for August 12. Through this combination of promotional statements and the film itself, the campaign aims to increase audience engagement and anticipation.
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