زهرة الخليج
زهرة الخليج
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The article discusses the "Leadership in Fashion and Apparel" program implemented by the Abu Dhabi Businesswomen's Council in collaboration with Najeed Academy, aiming to empower female entrepreneurs in the fashion sector in Abu Dhabi. The program lasted five days and focused on equipping the participants with comprehensive knowledge related to establishing and managing fashion projects, including market research, consumer behavior, building brand identity, designing collections, financial planning, and pricing strategies. The goal of the program is to support women interested in entrepreneurship within the fashion industry, develop their skills to face the challenges of founding and growing their ventures, and enhance their role in the UAE's creative economy. The program was attended by 21 entrepreneurs out of more than 70 applicants, and provided participants with practical training and an opportunity to explore new avenues for growth and expansion of their projects in the field.
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