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Venice Immersive explores cinema's tech future
The article highlights the evolution of cinema towards reliance on technology, interactive media, and virtual reality. It focuses on the Venice Immersive section, established in 2016, which is the only competitive program dedicated to extended reality (XR) technologies at a major international festival. The piece explains how interactive experiences and virtual reality have become fundamental to the future of filmmaking, as cinemas adapt to offer immersive experiences using technologies such as surround screens and mixed reality—aimed at attracting audiences following the decline in cinema attendance caused by the COVID-19 pandemic. It also notes that many leading filmmakers are currently investing in virtual reality technologies, signaling that these innovations will play a major role in the future of the industry. The article provides details about the participation of 68 projects from 26 countries in the 2026 Festival, highlighting the development of these interactive experiences that transcend mere viewing to enable direct engagement.
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