23 Hrs
Source:
زهرة الخليج
Amal Al Saiq: Designs Reflect UAE’s Soul
The article focused on Amal Al Sayyigh's journey in establishing the Emirati brand "DARE," which specializes in equestrian apparel. The brand emerged as an effort to empower Emirati identity within the equestrian field and to create clothing that combines elegance, comfort, and national pride. She began her studies in international relations and political science, then advanced to fashion design in Dubai and London. Prior to launching her brand, she gained practical experience in the government sector and in quality management. Her lifelong passion for horseback riding was a key motivation for entering this industry, leading her to launch her brand in 2015 after noticing the absence of Emirati labels in this global sector. In 2023, she successfully participated in the Equitana exhibition in Germany. DARE's designs reflect the character of the Emirati rider, focusing on apparel that blends performance with identity, using high-quality fabrics suitable for the local climate. Al Sayyigh aims to design uniforms for the Emirati equestrian team, believing that her journey is still in its early stages, with a strong ambition to continue innovating and expanding.
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