Max Mara Launches Le Parfum Inspired by Coat
Le Parfum by Max Mara is the first fragrance launched by the house, reflecting the identity of its iconic coat through an immersive sensory experience that wraps around the skin in a comfortable and warm embrace. Created in collaboration with actress Florence Pugh, the aim is to embody the strength and calm presence of women—without exaggeration—through a blend that balances power and softness, composed of 90% natural ingredients. The perfume bottle is inspired by the coat's silhouette, featuring geometric lines that echo the house's signature motif, with a belt-shaped band in the middle symbolizing the coat's defining belt. Worn as an emotional layer, the fragrance envelops the wearer, serving as a companion that offers a sense of containment and security. It expresses the confident personality of women who understand their strength quietly, and it naturally extends the world of Max Mara’s fashion.
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