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The article discusses the role of engineer Iman Abu Al-Jadail in interior design, emphasizing that luxury is no longer solely dependent on costs or style, but on a distinctive and personal experience manifested through details, materials, lighting, and symbols. It highlights the importance of storytelling in design and reinterpreting the Saudi identity in a contemporary manner, without relying directly on traditional heritage. The article also underscores the significance of making the hotel part of the guest's complete experience, where small details create memorable moments that make the place unique. It focuses on sensory interaction and fine details that distinguish modern Saudi designs, as well as the development of reconstruction and openness to the global scene to enhance the Kingdom's contemporary identity.
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