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UAE Tourism Promotes Sustainable Growth
The tourism and travel sector in the UAE continues to achieve sustainable growth and a strong global presence, contributing AED 251.3 billion to the GDP in 2025—an increase of 22% compared to pre-pandemic levels. International tourist spending has risen to AED 209 billion. The government has reinforced strategies to balance economic growth with the preservation of natural resources through the adoption of environmental policies and the development of protected areas. Additionally, promotional initiatives such as the national identity campaign "Welcome to the UAE" and the "UAE Grand Tour" platform have been launched to encourage visitors to stay longer and spend more. Hospitality establishments recorded a historic revenue of AED 12.5 billion and hosted approximately 5 million guests during the winter season, alongside increased passenger numbers at airports. These efforts support the country's plan to elevate the tourism sector's contribution to the GDP to AED 450 billion by 2031 and attract AED 100 billion in tourism investments.
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