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Safad's brand showcased its collection at Paris Fashion Week for fall/winter 2027, blending modern designs with Saudi identity. The collection emphasized Saudi heritage by incorporating elements such as incense and Najdi drums. Luxurious fabrics and high craftsmanship were used, with the show aiming to highlight Saudi fashion's ability to reach the world while maintaining its uniqueness. It confirmed that Saudi culture can express itself globally through fashion. The event reflects the brand's goal of strengthening the position of Saudi fashion as part of cultural identity, showcasing traditional elements with a contemporary touch.
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