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During a session at the El Gouna Film Festival, actress Yousra and director Karim El Shenawy discussed the importance of preserving the Arabic language and the current challenges it faces, especially the impact of foreign content on younger generations. Yousra emphasized that Arabic is one of the richest languages in the world, but the problem lies in a lack of awareness of its value and improper utilization, highlighting the necessity of holding onto it in the face of the imposition of foreign languages. Karim El Shenawy also explored the influence of artificial intelligence in the film industry, calling for artistic production to focus on Arabic content, along with the importance of rapid translation to keep pace with global developments, and addressing the challenges faced by sign language in translating certain terminology.
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