28 Days
Source:
زهرة الخليج
Kenza Najiab Al-Jaidi: Craftsmanship Defines the Art
The interview focused on Moroccan designer Kenza Najib Al-Jaidi's journey in developing her brand "Osoul," which reflects Morocco's cultural roots in a modern way. She discussed how she translates traditional elements, such as the kaftan and jalabiya, into designs that preserve their essence while renewing them with a light and flexible style. Emphasizing handcrafted craftsmanship and carefully selected fabrics, she highlighted the importance of balancing modernity and tradition, using this as a foundation for a vibrant and evolving culture. She also stressed the value of slow practices that appreciate artisanal skills and promote quality and human spirit in design.
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