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زهرة الخليج
Hani Ripsaluma on UAE’s global branding support
The article discusses the efforts of Finnish designer Hani Reipsaloma in establishing the UAE fashion brand "DUNESI," which combines precise Scandinavian designs with the luxurious richness offered by Dubai's environment. The brand focuses on sustainability and high quality, featuring designs that reflect the femininity of women in the region. It revolves around the concept of "Fashion Engineering," characterized by sculpted lines and intentional movement. DUNESI aspires to become a globally recognized label by offering luxurious, meticulously crafted pieces, with a long-term commitment to building a design heritage that balances elegant style with environmental responsibility.
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