Apple CEO deems price hikes unavoidable

Tim Cook, CEO of Apple, stated that the company plans to increase the prices of its products due to rising costs of memory and storage chips caused by the increasing demand for artificial intelligence components, which has led to supply shortages and higher prices. Despite the company's efforts to protect consumers, Cook acknowledged that there is no way around raising prices, though he did not specify when, by how much, or which products will be affected. These comments come amid expectations that Apple will launch its first foldable iPhone in September.

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