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Al Arabiya to manage airport ads in Saudi
The Arab Company for Technical Commitments signed agreements with Tagma Hotels Group to invest in advertising at 18 airports across the kingdom for a period of ten years. The expected guaranteed returns exceed 120 million Saudi Riyals. The contracts include the design, operation, and maintenance of digital and interactive advertising systems at various airports. The revenues are based on a revenue-sharing model or a guaranteed minimum, with the financial impact expected to appear in the company's results starting from the third quarter of 2026.
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