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البيان
البيان
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A study from Brand Finance reports that the "Dubai digital system" plays a strategic role in enhancing Dubai’s global standing. It has contributed 31 billion dirhams to the emirate's commercial value and improved its brand strength from seventh to fifth place, with an AA+ rating for the digital entity. The Dubai Digital platform has also helped improve the city’s reputation and confidence among residents and the business sector, reflecting its positive impact on Dubai’s economy and international appeal.
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