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الاقتصادية
الاقتصادية
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A recent study showed that Dubai has become the fifth city worldwide in the city brand index, thanks to the role played by "Dubai Digital" in enhancing the emirate's prominence. The digital ecosystem significantly contributed to increasing Dubai's brand value by 31 billion AED and received an AA+ rating, which helped elevate the city's position from seventh to fifth globally in the index. Additionally, "Dubai Digital" achieved strong results in trust and reputation, clearly supporting economic growth and the innovation of digital services, affirming that digital transformation is a fundamental pillar of Dubai's global standing.
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