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The Saudi Pro League Association clarifies the distribution mechanism for the allocations of the second phase of the recruitment program, which is based on four main criteria: commercial performance, television viewership, athletic performance, and equitable representation among clubs. 28% of the allocations are dedicated to both commercial performance and television viewership, while athletic performance and equitable representation each account for 22%. The aim is to enhance the overall robustness of club performance and to develop their commercial and fan engagement capacities. The distribution results are directly linked to clubs' performance in these criteria, in order to encourage investment in the league's sporting, commercial, and media growth.
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